Making Sense out of Wine Online Sellers: Step One
Because there is a confusing array of websites, each claiming to be the best, we have first of all divided the field into seven different types.
Secondly, at our website: www.bestonlinewineshopping.com we provide an in-depth evaluation of the major sites within each category and offer our unbiased opinions on which ones are successful. And which ones are lagging behind or should be avoided.
The Seven Categories are:
Mega-Sites: One-stop shopping with around 10,000 wines listed. The average wine shop carries about 600 wines, btw. Marginal discounts, but numerous shipping options.
Flash Sales: Timed sales; heavy discounts. Some sites offer one wine daily, while others two or more. Whatever, there’s pressure to act before the deal disappears. Good shipping options on smaller orders of 4 or 6 bottles as well as case deals.
Hybrids: Combine store fronts & online sales. Kind of a safe haven. You can order online and then either have the wine shipped to you or pick the order up at one of the real stores. You gain a sense of security but the trade-off is price since discounts are rarely significant and shipping costs can add up.
Specialists: Limited focus on CA wines, Bordeaux, Champagne, etc. This is a big category, but generally each specialist is limited in the number of wines offered. There’s one that’s perfect if you prefer Oregon Pinot of Washington State Reds, and another for Loire Valley wines.
Sites for Collectors: Focus on Cult & Rare wines. We’re talking high-end, expensive; you need to do your homework if you want to play in this arena.
Winery Direct Sites: Wineries with special deals and no membership requirements. This is an exciting category that is sure to expand. Some offer special deals on holidays or will offer good stuff at a special price. A few will hold a special sale with a 1 cent shipping per case deal.