Wine marketing language and real estate descriptions have one thing in common: code words. Home hunters know how to interpret a “charming, quaint and well-maintained” home as out of date, tiny, with original appliances in real estate language.
But when it comes to wine, subtle code words and phrases are less well-known and ever-changing. Our study at www.bestonlinewineshopping.com of recent press releases and announcements from major wineries working on brand building or re-branding turned up 6 key points. And these 6 appeal to the hidden snob in all of us.
- A “luxury brand” with a suggested retail price over $300.
- Limited production of only 2,400 cases makes it “out of reach for most consumers.”
- The parent company has been growing its “high-end segment.”
- Customers are “trading up.”
- The “tiny production is at the discretion of the winemaker,” and add the winemaker’s name.
- Sales of “fine wines” are increasing.
So if you fall for high-priced, limited production wines from high-end, luxury brands that others cannot find or afford, and you know the winemaker’s name, then enjoy your “fine wine” because you are a…five-star wine snob.
Make that 6-star.
p.s.Dont forget to say “fine wines” with your best British accent.