Over the last week, the online wine retailers turned into a pack of shameless shills pushing overpriced, overblown, and underperforming wines. I can only guess they were trying to package and gift wrap vastly ordinary vino to those who want to get their holiday shopping done quickly.
In my ongoing tracking of online sellers, one stood out once again for being different and being in the holiday spirit. Read their comment below to understand why I like www.lastbottlewines.com and then check out tomorrow’s marathon madness.
“Here at the end of 2016, we’re also aware that not everyone has the resources that we enjoy — so in that spirit, as we get ready to BLOW OUT 100s of cool wines, we’re also donating $10,000 to our friends at The Napa Valley Food Bank. This wonderful organization provides a variety of nutritious food to low-income individuals, families, seniors and non-profit organizations throughout Napa County through four programs: Emergency Food Pantries; Senior Brown Bag; the USDA Commodity Program; and Non-Profit Access. They feed thousands of local households every month and we are proud to support their work!!”