Mind the Gap: Wine Marketing 101

Selling Wines Online: Two Different Approaches

Wines under the Wind Gap label are being unloaded. Garigiste.com offered several a few weeks ago, and today, two websites offered a Wind Gap wine at $15 a bottle.

As we start the New Year, which would you buy based on the website’s offer?

Here are your choices:

  1. Buy a wine associated with a guy in prison for fraud who claimed to be rich, spent lots of money, not always his own and also made by an excellent winemaker. And it was “millions” of dollars. And you are led to believe he, the guy in prison, spent tons of money on the wine.
  2. Buy a wine described in bright, uplifting terms made by an excellent winemaker.

#1 A Wind Gap Pinot Noir as offered by www.vivino.com

“What you are about to read may be the most significant cloak and dagger event in the wine industry ever!

June 27th, 2017 Wine Industry Tycoon Charles Banks was sentenced to 4 years in prison for fraud after excessively overspending to craft the best wines in the world.

The Players:

Charles Banks – His Resume:

✔️Screaming Eagle / Jonata: former co-owner / co-founder

✔️Managing Partner: Terroir Capital – $200 million in winery assets (including Wind Gap)

✔️Defrauds two NBA stars out of millions: (somewhere around $22 million)

Pax Mahle – The Winemaker:

✔️100 point superstar – founder of Pax Cellars and Wind Gap

✔️Possibly more 94-100 point scores than Heidi Barrett and Philippe Melka combined”


#2 A Wind Gap Syrah offered by  www.lastbottlewine.com

“BIG, bold, in your face Syrah from none other than Pax Mahle (yes, the guy who just scored 100 points for his $50 Sonoma Hillside bottling under the Pax label) that is made in a drink-me-now-with-gusto style. Bright, perfumey and juicy, this isn’t real heavy or meaty at all, just a warm, friendly, lovely, MIND-BLOWING DEAL if we have EVER seen one. Pax and his wines are all the buzz these days, so it’s particularly thrilling for us to have a little (little!) parcel to sell. PLEASE don’t miss! WILL sell out in the blink of an eye!

(oh, and Happy New Year, also, please hurry on this as Pax Mahle’s Wind Gap is more popular than a roomful of newborn kitty cats and we don’t have very much)”


So please cast a vote.

Shameless or frivolous?


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