MythBusters Takes on Web Wine Sellers
Rid yourself of these top 5 myths about wine and become a Savvy online wine shopper
1.A Gold (orwhatever) Medal Winning wine is Special
Hard fact: It is not unusual for 75%-90% of wines entered into a competition to walk away with a medal. There are far too many wine competitions that are organized into for too many categories. Keep in mind that in general an Award Winning wine is most likely to be solid, of average quality. In other words, no big deal.
Barefoot wins tons of medals! Firstleaf.com relies heavily of medal winning promotions, but others are guilty.
2. Made by a “100 Point Winemaker”
Okay, at some point in his/her career, a wine made by the winemaker was rated 100 points, often referred to as “a perfect wine.” The vineyard and the winery also deserve considerable credit, but rarely do. What’s misleading logic here is, for example, me saying I’m a perfect golfer because I onced scored a hole in one. Or you got 100% on your driving test, so you are a perfect driver ready for the Indy 500. www.vivino.com loves to undercover a wine made by a 100 point winemaker.
3. A Cult Wine, Cult Winery
Cult wine is now so overused that it basically indicates a high priced, often overpriced wine that some reviewers went ape over many years ago. If it also happens to be discounted heavily, it aint no cult. www.wineExpress.com overdoes this one.
4. From a Legendary Vintage, a Vintage of the Century
Now that some smart ass critics think rating vintages on a 100 point scale demonstrates their talent and superior knowledge, let’s take the wind out of this
quickly. In a given vintage, wines are made by humans, and some are better winemakers than others. Thus, quality varies from winery to winery in a given vintage. Also, the vintage usually stretches out over 8-10 weeks, so these overall ratings are unrelaible for all wines made in a given year.
Good wines have been made in poor vintages, and mediocre wines are made in vintages rated 95 to 100 points by some know-it-all. The vintage date has nothing to tell you about the quality of what’s inside the bottle. Used by too many sites to list the guilty.
5. Priced below retail, average retail, best web price or market price
This is tricky to explain. But as an example, nakedwines.com offers a Columbia Valley Cabernet for $12.99, well below the market price of $27.33. Such a deal, but the problem is this wine is an exclusive with this site, not sold anywhere else.
So the market price means little, being an estimate or a guess or a made up price. Discounts are unreliable when the wine is custom made, a special label, or an exclusive.
And this is true of so many wines offered by subscription box approaches.